By Jordan Hale

2011 was an extremely transitional year for me– everything changed: relationships, employment, and family situations. Most importantly, however, I realized how quickly my life is beginning to pass before me. When you get busy, you get hasty, and when you get hasty, time begins to slip away from you. This is happening because time becomes more and more precious as you get older, constantly amplifying the sense that there is never enough of it. It’s value increases like currency, inflation. The most important thing to do with this knowledge is to remember that time is a terrible thing to waste. If you want to do something, want to do it badly, you must put all of your effort into what you want to happen. What better way to spend your time? Time is constantly squandered on the basis of fear, uncertainty, laziness. What kind of a way is that to live?

I would say that at least 75% of the people I know are just going through the motions and fulfilling expectations others have for them rather than taking the time to pursue their own wishes and desires.

This takes effort, and that effort that a kind of energy that most people are not willing to exert. But I can promise these people that they will always feel unfulfilled, no matter what their situation may be. It is so important in this life to embrace what little freedom you have, human natures has ingrained this so deeply within us, and I believe it is a part of our very existence.

I recently read my first novel by Chuck Palahniuk and one point he made really resonated with me. He referenced the idea of Big Brother from 1984 (an ever-present eye of the government, watching and monitoring our every move). But Palahniuk posits that George Orwell had it wrong – that Big Brother is not watching us with hidden cameras, but is instead pumping us full of “filler”, a constant stream of vapid and useless media veiled as “entertainment” that is actually acting as a sort of mental novocaine: constantly providing distraction so that we don’t formulate our own thoughts and ideas. Instead, we slip into this state of submissiveness, tuning in and dropping out during the time when we should be most in tune with ourselves.

So one of my goals for the 2012 is to take control of my free time – using it to think and create, rather than just constantly allowing fatigue from work and responsibility to turn my free moments into wasted nothingness. With 2011 everything was changing, there wasn’t much time to stop and look around. But as my work and social life become more or a routine, carving out time to be productive in a personal sense is a top priority.

I heard a great story about a new friend of mine working his way onto a movie set for the first time. All he did was show up with a clipboard and pretend he was supposed to be there, then once he found the person he knew would be handling the set PAs (production assistants), he asked for a job. That was really all it took, knowing who to talk to and finding a way to take control of your situation and make it happen. This is a delicate business, but there is something to be said for just showing up and being ready to do whatever it takes. This not only applies to the film industry, but I believe it applies to nearly any aspect of life. Show up, be kind, and willing to take risks and work hard It’s a simple formula, but what it takes is courage and ambition. Take control of your time, your life, and you will be set free.

Sundown United. Independent. Limited. Tees.

Written by The Sundown United

The SUNDOWN UNITED is a multi-faceted project that houses an apparel and accessories brand, and online-magazine(weblogs/articles). All ends of and begins with the Sundown United our trademark, lifestyle, attitude, and personal perspective on Americana art/lifestyle subculture.

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